LESSON #1: INTRODUCTION TO LIST BUILDING!

Information marketing has a lot of areas that must be understood
properly before a consistent monthly income can be generated from
it.

I'm going to start from the areas that matters most, now I'm not
going to start from product development, website development,
copy writing, niche research and product packaging.

While the above areas are very important in the information
publishing business, you can be very successful without
knowing anything about any of them.

I know you may not believe me, but that is the HARD TRUTH!

So I'm going to start with areas that you MUST learn in other
to succeed in email marketing.

That area is List-Building.

Today we're getting into what I consider to be the "heart and soul"
of internet marketing.

We're talking about... list building!

If you know how to build an email list very well, all you need to
do to build a relationship with that list, is "words".

Fortunately, "words" are free! You can write impressive articles,
life experiences and helpful information that will help your
audience to benefit in your chosen niche market.

When you build strong relationships with people in your email list,
money will flow to you from the relationship you have built when
this people buy a product you recommend.

And that is why Internet marketers always use this phrase
"The money is in the list."

That phrase is only true when you have succeeded in building a high
quality list through the quality of information you pass on to your
list members.

Here are pointers I'm going to use to make you easily understand
what List Building is all about.

- A list is comprised of real people (not just numbers), and should
be treated as such.

- Types of marketing contact lists...

- e-Mail
- Telephone
- Fax
- Mobile phones/SMS
- Social media
- (New types of lists will evolve as new methods of communication sprout)
- ANY combination of the above

Email marketing is what we will focus on for this business, because...

1) It's an effective way to capture and manage leads online.
2) It creates web traffic on demand.
3) It's here to stay. (In spite of rumors!)
4) It has a low start up cost, and is very cost effective.

Here is how to get an email list...

1) Buy it
2) Build it (recommended)

Some basic requirements of an email marketing platform...

- Receiving your opt-ins (leads or subscribers) from your website
- Sending broadcast emails
- Creating autoresponder sequences
- Managing email campaigns
- Handling subscription management
- Making sure your email gets delivered

Two options for your autoresponders:

- Hosted on your own site
- A specialized email host

Hosting your list on your own website is NOT recommended by me, for two reasons...

1) Spam compliance
2) Deliverability

Some email marketing service providers...

- Aweber
- GetResponse
- Infusionsoft
- iContact
- VerticalResponse
- Constant Contact
- Topica

My personal recommendation: Aweber Communications (which I've used since 2007)

Action steps:

1) Memorize this phrase: "The money is in the list".

2) Sign up for an email marketing service provider, such as AWeber,
or a free one here: http://www.sendfree.com

In the next lesson we're going to set up a list... step by step!

Watch out on Thursday for my next lessons.

The subject line is going to be:

LESSON #2: Setting Up Your Opt-In List

If you have comments or suggestions, feel free to email me.

Dedicated to your success on the web