Being focused on you instead of on your market: Avoid copy that says, "we,us and
our" a lot. find a way to change that copy so that it says " you and yours." Speak about things that matters to your customer. Always ask and enquire from your customers. They know the answer.
Using a weak, wimpy or just plain Bad Headline: Make sure your headline is strong, aggressive and compelling.
Not Using Enough Bullets: Bullets break your copy into short readable burst, especially on the web, people tend to see before they read it. Breaking your copy into bullets increases the chances your copy will "catch the eye" and thus get read.
Using Bullets:
i. makes your copy easier to scan.
ii. makes it easier to pick out keywords and phrases.
iii. get more of your copy read.
iv. makes you more sales.
v. the more the better.
Using Big Words and Jargon: Using big words and jargon might sound impressive but it won't get you sales. Avoid jargon.
Using Weak Wimpy Or Just Plain Bad sub-Heads: you should use subheads every 3-4 paragraphs in your copy. Make subhead strong and compelling. Think of them as headlines for each section of your copy.
If read in sequence, your subheads should sound like an abbreviated version of your sales pitch (which is what they are). Subheads done carefully are a way to " stop the eye" catch the readers interest and get them to slow enough to read that section.
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