LESSON #2: Setting Up Your Opt-In List!

In the previous lesson we started talking about list building.

Today we're going to dig into it, as we set up an email opt-in list...

Because of the nature of today's training email, I have included
a short 12 page PDF manual where I show you screenshots of how I
logged into my Aweber account and created an opt-in list.

You must have Adobe Reader on your system to be able to access the
files.

Take note that this tutorial is based on my International clients
for one of my websites, but the principles remain the same.

Download the manual from the link below
http://www.downlinetraining.quickinternetdownline.com/tutorials/mlmsqueezepage4.pdf

Main points:

- If you haven't yet signed up for a list hosting service, I recommend
AWeber Communications. (If you are already a customer, I will give you
a professional autoresponder like Aweber for free, just tell me what
you have purchased from me in the past and It's all yours)

- For additional education on list building, please see my List Building Pack
http://www.quickinternetdownline.com/joeworkshop

Action steps:

1) Set up your opt-in list.

2) Put an opt-in form on your website.

In the next lesson we're going to learn what a squeeze page is.

Watch out next week Monday for this lesson.

The subject line is going to be:

LESSON #3: Introduction to Squeeze Pages

LESSON #1: INTRODUCTION TO LIST BUILDING!

Information marketing has a lot of areas that must be understood
properly before a consistent monthly income can be generated from
it.

I'm going to start from the areas that matters most, now I'm not
going to start from product development, website development,
copy writing, niche research and product packaging.

While the above areas are very important in the information
publishing business, you can be very successful without
knowing anything about any of them.

I know you may not believe me, but that is the HARD TRUTH!

So I'm going to start with areas that you MUST learn in other
to succeed in email marketing.

That area is List-Building.

Today we're getting into what I consider to be the "heart and soul"
of internet marketing.

We're talking about... list building!

If you know how to build an email list very well, all you need to
do to build a relationship with that list, is "words".

Fortunately, "words" are free! You can write impressive articles,
life experiences and helpful information that will help your
audience to benefit in your chosen niche market.

When you build strong relationships with people in your email list,
money will flow to you from the relationship you have built when
this people buy a product you recommend.

And that is why Internet marketers always use this phrase
"The money is in the list."

That phrase is only true when you have succeeded in building a high
quality list through the quality of information you pass on to your
list members.

Here are pointers I'm going to use to make you easily understand
what List Building is all about.

- A list is comprised of real people (not just numbers), and should
be treated as such.

- Types of marketing contact lists...

- e-Mail
- Telephone
- Fax
- Mobile phones/SMS
- Social media
- (New types of lists will evolve as new methods of communication sprout)
- ANY combination of the above

Email marketing is what we will focus on for this business, because...

1) It's an effective way to capture and manage leads online.
2) It creates web traffic on demand.
3) It's here to stay. (In spite of rumors!)
4) It has a low start up cost, and is very cost effective.

Here is how to get an email list...

1) Buy it
2) Build it (recommended)

Some basic requirements of an email marketing platform...

- Receiving your opt-ins (leads or subscribers) from your website
- Sending broadcast emails
- Creating autoresponder sequences
- Managing email campaigns
- Handling subscription management
- Making sure your email gets delivered

Two options for your autoresponders:

- Hosted on your own site
- A specialized email host

Hosting your list on your own website is NOT recommended by me, for two reasons...

1) Spam compliance
2) Deliverability

Some email marketing service providers...

- Aweber
- GetResponse
- Infusionsoft
- iContact
- VerticalResponse
- Constant Contact
- Topica

My personal recommendation: Aweber Communications (which I've used since 2007)

Action steps:

1) Memorize this phrase: "The money is in the list".

2) Sign up for an email marketing service provider, such as AWeber,
or a free one here: http://www.sendfree.com

In the next lesson we're going to set up a list... step by step!

Watch out on Thursday for my next lessons.

The subject line is going to be:

LESSON #2: Setting Up Your Opt-In List

If you have comments or suggestions, feel free to email me.

Dedicated to your success on the web

BUSINESS CODES

DEADLY MARKETING MISTAKES

Being focused on you instead of on your market: Avoid copy that says, "we,us and

our" a lot. find a way to change that copy so that it says " you and yours." Speak about things that matters to your customer. Always ask and enquire from your customers. They know the answer.

Using a weak, wimpy or just plain Bad Headline: Make sure your headline is strong, aggressive and compelling.

Not Using Enough Bullets: Bullets break your copy into short readable burst, especially on the web, people tend to see before they read it. Breaking your copy into bullets increases the chances your copy will "catch the eye" and thus get read.

Using Bullets:
i. makes your copy easier to scan.
ii. makes it easier to pick out keywords and phrases.
iii. get more of your copy read.
iv. makes you more sales.
v. the more the better.

Using Big Words and Jargon: Using big words and jargon might sound impressive but it won't get you sales. Avoid jargon.

Using Weak Wimpy Or Just Plain Bad sub-Heads: you should use subheads every 3-4 paragraphs in your copy. Make subhead strong and compelling. Think of them as headlines for each section of your copy.
If read in sequence, your subheads should sound like an abbreviated version of your sales pitch (which is what they are). Subheads done carefully are a way to " stop the eye" catch the readers interest and get them to slow enough to read that section.

Cross Check!