In the previous lesson we looked at how to set up an opt-in
list, to capture your prospects onto an email newsletter list.
Today we're going to shift our focus to your website entry page,
and we'll start by talking about squeeze pages...
A squeeze page is a part of a website, usually the entrance to
the Internet marketers website.
However, for the purpose of clarity, I will use pointers for
easy comprehension.
- Squeeze Page: a landing page designed to collect the email
address (at a minimum) of the visitor, through an opt-in form.
- Squeeze pages have one objective: getting the visitor to opt-in.
- Prioritizing Squeeze Pages vs. Sales Pages
In most cases, you will make more money by sending the majority of
your traffic (website visitors) to a squeeze page instead of a sales
page. There may be some exceptions, and of course it should be tested.
- Long squeeze page copy vs. Short squeeze page copy
In most cases, shorter is better.
Short copy presents the visitor with a clear value proposition and
keeps the opt-in above the fold.
- Essential ingredients of a squeeze page:
1) Attention-getter (Headline)
2) Benefits (What they get and how it helps them)
3) Call to action (Enter your name, GSM and email)
4) Opt-in form
- How much information should you collect?
The more information you collect, the smaller the percentage of
visitors that will opt in.
The less information you collect, the greater the percentage of
opt-ins.
The more information you collect, the more valuable the lead.
(More ways to market to them, and possibility of lead brokering)
- Using freebies/incentives on your squeeze pages:
Physical product:
-CD/DVD
-book/report
Digital product:
-article
-video
-newsletter/ezine
-e-course
-report
-ebook
-membership
-software
Give away something of VALUE to your prospect that will...
-truly help them
-prove your credibility
-build their trust
-leave them thirsting for more (so you can sell your product)
What kind of people do you want on your list? (Who is your ideal prospect?)
What you give away will affect who ends up on your list. Give away
something that will attract your IDEAL prospect.
- If you haven't yet signed up for a list hosting service, I recommend
AWeber Communications. (If you are already a customer, I will give you
a professional autoresponder like Aweber for free, just tell me what
you have purchased from me in the past and It's all yours)
Action steps:
1) Determine what your ideal prospect looks like.
2) Decide what you're going to give away to get them on your list.
Once you've got those things figured out, it's time to build your squeeze page.
We'll be doing that in the next lesson.
In the next lesson we're going to learn how to set up a squeeze page - the
machine responsible for adding subscribers to your List online.
